Are Women Stereotypes Getting Less Strict? But Men Not?
For ages your typical perfect women body is 5'9", a size zero, elongated legs, and a chiseled face. This standard for women was enforced for many of years, ever since the first show in 1995 (Insider 2019). These unrealistic expectations for women are cruel to those aren’t born with good genes or have the last name to make the cut. Although Victoria Secret is a lingerie company that promotes strength and confidence, it is no secret that this company instills impractical standards.
This particular issue can be closely related the Social Comparison Theory. This theory states that we as humans often understand ourselves through comparison with other people. The media is the main source of this comparison (Davis 2021). This theory also has different subcategories: downward and upward social comparison. However, in this case, we will be focusing on the upward social comparison. This subcategory suggest that we compare ourselves to people who are better than us in a certain trait or ability and we often set unachievable goals for ourselves. This sort of thinking can lead to disorders and depressing thoughts. So, to compare the two, Victoria Secret is sending misleading intentions to young women and obscurely setting unrealistic expectations.
However, I believe these times are slowing coming to a change. In just recent years, the fashion industry has widen their eyes to plus-size modeling. Ashley Graham was one of the first plus-size model on the cover of Sports Illustrated’s 2015 swimsuit edition (The Eagle, 2018). Hence, this has opened many new avenues for companies to build their branding and reach more consumers. This also spreads body positivity, showing young women that there is not only two sizes.
On the contrary, this industry still has a lot of improving to do. Women body stereotypes may be on the urge of changing, but what about men? Your typical perfect body of a man is tall, professional, and strong. For some, these could also be unrealistic expectations. Since 1985, People magazine have showcased at least 30 different men for the Sexiest Man Alive cover. Some traits all these men have in common are: chiseled face, strong figure, and white. Of the 32 men featured, only five of them are a man of color (Insider, 2020). This can be misleading to young men and can put unachievable goals in their minds.
In conclusion, male and female stereotypes are still known, yet media and influencers are slowing spreading body positivity and changing the standards of beauty and perfection. By packing up and standing against these stereotypes, we can change the way media perceives body imagery.
Warren Davis Video Lectures 2021
Insider: The impossible standards you need to meet to become a Victoria’s Secret Angel 2019
The Eagle: How plus-size modeling can change the fashion industry 2018
Insider: All 32 guys who have been named People’s Sexiest Man Alive 2020
